This week I’m joined by strategist Natalie Potts to tackle the problem behind most slow sales: unclear messaging. We break down some of Natalie’s simple framework; get congruent about who you are, get specific about your ideal client, build an offer that actually solves their problem, then market and sell to that person.

We talk about why “industry standards” rarely apply, why behaviour beats vanity metrics and how in-person connection still outperforms posting for the sake of it. If you’ve ever felt like people don’t quite “get” what you do, this conversation will help you cut through the noise, find your focus and communicate with confidence.
Connect with Natalie: Instagram @nataliepottsstrategist and tickets for her London Live event on 27 November at nataliepotts.co.uk/londonlive
More from me: https://linktr.ee/abcsuk