In today's episode of CHURN.FM we have Dennis Kayser the Founder and CEO of Forecast. Forecast helps project-based companies automate operations, empower people and leverage insights to drive business performance and client success. Their goal is to eliminate all manual processes of resource & project management by using Artificial Intelligence to setup and manage projects automatically.

We chatted about why retention is Forecast’s biggest lever for growth with 80- 90% of new users coming from organic sources.

We also discussed how to set up a churn prediction model, what variables to include in a lead scoring model and how to use your ideal customer personas in your lead scoring and churn prediction models.

Dennis also shared the quantitative measures you can take to flesh out your ideal customer personas and how transitioning from a startup to scale up impacts your personas.

I hope you enjoy this episode!