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EP14: Mary Ellen Slayter - Lessons Learned as an Email Newsletter Editor
Mary Ellen Slayter is the CEO of the B2B company, Rep Cap, and expert in email marketing. She was a traditionally trained journalist who worked for the Washington Post and SmartBrief before starting her own content marketing company. In this episode, she shares how she combines storytelling, tailoring to an audience, trust and statistics to create a powerful content marketing strategy that will resonate with your list.
Key Points From This Episode:
- Clean your list so that only the people who want to be there are kept on the list.
- Think about how you would explain what you are writing as a storyteller and use the data to shape the way you tell those stories and the services you offer.
- Write your newsletter keeping your audience and their interests in mind. Be specific.
- Is it accurate? Is it relevant? Is it interesting? That is the priority in a newsletter.
- Take information, curate it so that it is useful and deliver it in a timely fashion.
- There are a lot of things that you can learn from how somebody behaves with an email and statistics.
- Automation can be used to make sure that you are serving up the right content to the right people
Tweetables:
"There's a good chance that if you're not actively regularly pruning that list and doing re-engagement campaigns, veering off people who don't want to be there, there's probably a lot of dead weight in your email and your list." @MESlayter (00:06)
"I really do see myself like I'm a storyteller and I'm telling that story to one person. And then I also take that feedback and take that data and use that to shape the way that I tell those stories. "@MESlayter (03:30)
"The value of taking those things, curating them into something that is useful and getting that into somebody's inbox in a timely fashion. People make a habit of that. And they learned to trust it." @MESlayter (07:47)
Links Mentioned in Today’s Episode:
Mary Ellen Slayter on LinkedIn
Mary Ellen Slayter on Twitter
Rep Cap
SmartBrief
Managing Editor Newsletter
Managing Editor Live
ZeroBounce
rasa.io
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
View all episodes
By rasa.ioMary Ellen Slayter is the CEO of the B2B company, Rep Cap, and expert in email marketing. She was a traditionally trained journalist who worked for the Washington Post and SmartBrief before starting her own content marketing company. In this episode, she shares how she combines storytelling, tailoring to an audience, trust and statistics to create a powerful content marketing strategy that will resonate with your list.
Key Points From This Episode:
- Clean your list so that only the people who want to be there are kept on the list.
- Think about how you would explain what you are writing as a storyteller and use the data to shape the way you tell those stories and the services you offer.
- Write your newsletter keeping your audience and their interests in mind. Be specific.
- Is it accurate? Is it relevant? Is it interesting? That is the priority in a newsletter.
- Take information, curate it so that it is useful and deliver it in a timely fashion.
- There are a lot of things that you can learn from how somebody behaves with an email and statistics.
- Automation can be used to make sure that you are serving up the right content to the right people
Tweetables:
"There's a good chance that if you're not actively regularly pruning that list and doing re-engagement campaigns, veering off people who don't want to be there, there's probably a lot of dead weight in your email and your list." @MESlayter (00:06)
"I really do see myself like I'm a storyteller and I'm telling that story to one person. And then I also take that feedback and take that data and use that to shape the way that I tell those stories. "@MESlayter (03:30)
"The value of taking those things, curating them into something that is useful and getting that into somebody's inbox in a timely fashion. People make a habit of that. And they learned to trust it." @MESlayter (07:47)
Links Mentioned in Today’s Episode:
Mary Ellen Slayter on LinkedIn
Mary Ellen Slayter on Twitter
Rep Cap
SmartBrief
Managing Editor Newsletter
Managing Editor Live
ZeroBounce
rasa.io
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io