Today, Wendy dissects what brand positioning means and its significance in establishing a business's place in the market.

So let's differentiate your brand from competitors, grab yourself a pen and paper as you learn fundamental strategies that will help you create a lasting impression in your customers' minds.

You will learn about:

• Impact of personal behaviour on brand perception
• Aligning your product and Brand
• The importance of consistency
• Practical advice on market research
• Defining your target audience
• How to articulate a clear positioning statement

We love creating this podcast and we are trying to get as many reviews as we can so please rate on Spotify and leave a review on Apple Podcasts - you will make our day!

Want to talk? Check us out below:

Sarah Burgess - Little Black Books

Wendy Tibbotts - Zigzag Marketing

Growth Curves Instagram - @growthcurvespodcast