In this episode of Marketing for Good, we speak with the Honourable Bill Shorten, former federal minister and now Vice-Chancellor of the University of Canberra, about purpose, leadership, and the power of education to transform lives.

Bill reflects on his 18 years in public life and the values that have shaped his approach to service — from advocating for fairness and inclusion to helping people access the opportunities they deserve. Now leading a major Australian university, he shares how these principles continue to guide his vision for education, innovation, and community impact.

Together, we explore:

· How purpose evolves across different chapters of a career

· Why fairness, belonging, and social inclusion matter in leadership

· The role of education in unlocking human potential

· What marketing looks like when people — not institutions — sit at the centre

· Lessons from public life that can strengthen organisations, teams, and communities

This conversation offers a thoughtful, grounded look at leadership, impact, and the importance of creating environments where everyone has the chance to thrive. It’s a must-listen for anyone interested in purpose-led work, social impact, and the future of education in Australia.

ABOUT JUNTOS :

This podcast is brought to you by Juntos Marketing, a team dedicated to creating strategic content marketing solutions for companies who are interested in Marketing For Good. What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact.

We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise and interests with you in quick segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.

LET'S CONNECT :

Website: www.juntosmarketing.com.au

Linkedin: www.linkedin.com/company/juntos-marketing/

UNIVERSITY OF CANBERRA:

Website: https://www.canberra.edu.au

LinkedIn: https://www.linkedin.com/school/university-of-canberra/