In October 2018, Heritage NL staff rushed down Water Street to rescue an old shop sign from the business of Lewis and Grunia Ferman, Jewish merchants and WWII resistance fighters. That event unlocked a flood of stories and memories about the Ferman family, and about other merchants who had business in St. John's and beyond. In this episode, we look at the legacy of immigrant merchants in Newfoundland, with clips from interviews about both the Ferman shop, and the multicultural shopkeepers of Windsor who are featured in a new Virtual Museums of Canada exhibit.