Let's talk about crisis communications. Pre-pandemic, it was the bastion of very large enterprise, with trained teams of PR leaders to man the desk. Post-pandemic, crisis communication is much more mainstream. We all navigate a time of tricky socio-political nuance that is the 2020s.

How do you respond to social justice authentically as a business? If you decide to speak, how do you not say the wrong thing? Is it even possible to always be prepared to step in with the perfect statement in response to something?

The questions are heavy!

Even if you have a thorough crisis communication plan you can still be inadvertently tone deaf if something comes into play that's well outside of your lived experience and frame of reference.

Modern marketing teams need to be prepared to make sound decisions in the moment.

In this episode we break down Two key concepts that will help 👇

• Master the idea of "Stop, drop and roll"

When something that requires sensitivity hits the news cycles, whether it's a major issue that affects the world at large (ie: pandemic), or something that affects your company (ie: announcements of layoffs), you want to think like you're catching fire. To contain it, you stop, drop and roll.

• Master a graceful apology

Despite your best efforts, and despite multiple plans, you're going to get some things wrong, And when you get things wrong, the best course is a good apology. Discover what a good apology looks like.

Tune in to listen to the full episode!