Joe Coulombe shares his insightful lessons from founding Trader Joe’s, spanning from his early focus on the overeducated and underpaid customer segment to later innovations across intensive buying and double-entry retailing. We discuss the stories and lessons from his excellent book, Becoming Trader Joe, including his emphasis on paying employees well, having deep product knowledge, selecting prime locations, targeting high sales per SF over pure growth, and leveraging lower SKU counts. Fans of Trader Joe’s and all business entrepreneurs will thoroughly enjoy this episode!

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