“Chefs need arrogance, business that wants to build a brand needs arrogance” – Bjorn Shen

Bjorn Shen (IG: @bjornshen) is the chef-owner of Artichoke, Bird Bird and an ice-cream brand, Neh Neh Pop - their Instagram feed make my stomach growl.

Bjorn Shen is also the author of the Artichoke cookbook and writes a monthly column titled “Bjorn says” for Time Out Magazine.

On the side, he also is a lecturer at Culinary Institute of America.

In this conversation, we spoke about:

• Story of Bjorn getting robbed while working in a 7/11 store
• Advice on structuring rental agreement
• How Bjorn lost $230,000 in 3 months with OverDough
• Why does Bjorn insist taking his staff on oversea trips and lots more

Hosted on Acast. See acast.com/privacy for more information.