In this captivating episode of The Next Big Thing, we are honored to dive deep into the world of tequila with Jon Bullinger, the innovative mind behind Yéyo Tequila.

Embarking on a journey through the picturesque Highlands of Arandas, Jalisco, Mexcio, Jon stumbled upon the essence of perfection in blue agave, leading him to establish Yéyo Tequila. Guided by three generations of tequila producers and refined by the expertise of the legendary Master Distiller, Sergio Cruz, Yéyo Tequila stands as a testament to passion, innovation, and the relentless pursuit of flavor.

A standout moment in our conversation revolves around Jon's initial attempt at building a tequila brand, and the lessons he has learned during his professional career in e-commerce. Leveraging these lessons, Jon emphasized the importance of connecting with consumers on a personal level and understanding market dynamics. Reflecting on the challenges faced during his initial tequila journey, he provided a vivid narrative of how those experiences shaped his approach with Yéyo. Armed with these invaluable insights, Jon was determined to ensure that every step taken with Yéyo Tequila was meticulously crafted, from the initial agave selection to the final sip. He is determined to build a brand that connects with its customers deeply, creating not just a customer base, but a community.

For aficionados of spirits, entrepreneurs, or anyone intrigued by the blend of passion, risk, and craftsmanship, this episode offers a refreshing perspective. Dive into the story behind every sip of Yéyo Tequila, understand the dedication that goes into producing a drink as intended, and get inspired by the vision of a man who turned a simple quest for flavor into a legacy.

LINKS

Website (https://www.yeyotequila.com)

Invest in Yeyo Tequila (https://www.startengine.com/offering/yeyotequila)

Yeyo Tequila Twitter (https://twitter.com/yeyotequila)

Yeyo Tequila Instagram (https://www.instagram.com/yeyotequila/)

Yeyo Tequila LinkedIn (https://www.linkedin.com/company/yeyotequila/)

Jon Bullinger Twitter (https://twitter.com/jonbullinger)

Jon Bullinger LinkedIn (https://www.linkedin.com/in/jonbullinger/)

CHAPTERS 00:00 Intro 2:00 Yéyo Tequila Elevator Pitch 13:28 Story Behind The Treasure Map Packaging 17:58 Why is Yéyo Tequila Better Than Other Brands? 23:33 Go-To-Market Strategy 29:07 Tequila Innovation at Yéyo 36:27 Journey to Starting Yéyo 44:15 Future of Tequila Industry 46:45 Future Vision for Yéyo Tequila 50:17 What Will Crowdfunding Money Be Used For? 53:00 Why Can Yéyo Be One of the World's Top Tequilas? 57:21 Conclusion

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenextbigthing.substack.com