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In this episode, Joy Akinyi, Business Development Manager at Penta-b, talks about her rich experience in business development, from being an account executive to leading sales across the region.

The conversation looks at tech sales as a budding career and the art of closing deals. She underscores the importance of not just hearing but truly listening to what the client needs and ensuring the product or solution addresses these very same pain points—no more, no less!

Joy also discusses the relationship between tech departments and the business development arm of the business, highlighting it as the heart of what makes clients happy and the key to building for the market.

What's a BD episode without the money side of it? We get into it as well!

If you're a tech enthusiast or interested in pursuing or polishing up your business devlopment skills, then this is the episode for you.