Sonja van Niekerk is the Executive Creative Director and founder of Click Click Design. She has been in the Advertising business for over 20 years, working on local small businesses through iconic and global brands across all aspects of creativity and innovation worldwide. In this Jenesis Gems episode, Sonja shares with Jenny her unique and fresh perspective on the role of graphic design in marketing. Particularly the steps to creating a great brand identity and what financial advisers and accountants should invest in as part of the process. Listen in for some of the trends, tips and traps you should be aware of when developing your brand.