OptiOffer is a revolutionary SRP (Supplier - Reseller Platform) that equipment sales professionals use. Known for its revolutionary price quoting system and shareable eCatalog network OptiOffer allows sales teams to finally drop old fashioned PDF catalog or Excel price list import, copy/paste, and hundreds of emails. It connects the suppliers' product catalog with its resellers to automate and streamline their quoting and order creation & management.

We chat with Founder and CEO Nichita Herput about how he became an entrepreneur, the idea behind OptiOffer, the naming process, raising funds and more.