Today, storytelling is extremely popular in business ...and rightly so! Over time, it has come to be recognised as a critical leadership and communication skill. Back in in the early 2000’s it certainly wasn’t.  So, Gabrielle thought she would pay homage to the early pioneers of storytelling and interview them.

A few weeks ago, Gabrielle had the pleasure of sitting down with Lori Silverman who graciously made some time for her while she was on holidays. They spoke about storytelling and the changes Lori has seen over the last 15 years. They also both got a bit fired up discussing how the term ‘storytelling’ has been hijacked by some fields, which is causing confusion around storytelling in business.