How do you envision the digital roadmap in the Philippines? What do you think of small and big companies that lack digital presence?

I think that a lot of companies right now are looking to go digital when they have the funds. Because right now a lot of them don't have the funds for it, or are not prepared to fund their digital because it's not really cheap. It's not cheap to build a website, do the SEO right. It could be cheap, but if you do it cheap, you might have to do it again. Cause you did it cheap the first time, you get penalized, you have a lot of wrong things, pangit ang coding, pangit ang design, ang branding mo nasira. So you have all of these wrong things that can go on when you do it cheap.

So companies who are smart will do it right the first time and get the best providers that they can find. I think that that's going to be the roadmap for the Philippines, that kung kaya na ng mga companies, they have funds for it, the economy is recovering or is getting better, I think that they're going to go digital, a lot of them. Because we know, we know that the traffic is bad. Even way before the pandemic, we know the traffic is bad and it's getting worse. And how that gets solved is, don't waste your life on traffic, just order from e-commerce. And a lot of people right now are used to ordering e-commerce, are used to ordering their groceries online where it's normal for us. We do our meetings online. Zoom na lang. So we're used to this now, even post pandemic, we're still going to be used to a lot of these things. And so going digital is one of the best things that a company can do. One of the wisest things that companies can do.

Small and big companies that lacks digital presence, I think that they're missing out a lot. They're leaving money on the table. Sayang. Sayang yung kikitain mo sana if you don't go digital, because honestly what's the first thing you pick up in the morning. I don't think it is your coffee mug. I don't think it's your toothbrush. I don't think people brush their teeth first thing in the morning. I think people check their smartphone, whether sabihin nila, “hindi Sean, tinurn off ko lang yung alarm.” Sure, but you probably check also some notifications there, whether it's Facebook or email, whatever. Right?

So if the first thing you pick up is your smartphone and the last thing you put down is also your smartphone, what does that tell you about the world today? What does that tell you about human behavior? What does that tell you about your business not being on digital? That's something very important that you have to think about.

I watched this documentary on Netflix, The Social Dilemma, and one of the venture capitalists there says, “it's no longer a question of whether you pick up your phone or not. The question is whether you do it before you pee or while you're peeing in the morning.” So I find that funny, but it's the truth, right?