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On this episode of the NerdBrand Podcast, we're breaking down the concepts of benefit vs. value from a branding and marketing perspective. They define benefit as something tangible that a person gets out of something, while value is more philosophical and long-term.

We also chat about the importance of striking a balance between benefits and value in decision making. Both benefits and value work together, and value is typically more critical to deliver in the long run.

CHAPTERS

0:00:00  | Benefit vs. value as concepts
0:01:00  | Immediate benefit versus long-term value in decision making
0:02:00  | Balancing benefit and value in decision making
0:03:19  | Personal benefit versus company value in decision making
0:06:05  | Importance of pricing and perceived value
0:08:10  | Importance of branding and its long-term impact
0:11:20  | Examples of branding strategies in car companies
0:13:08  | Importance of price reflecting value
0:14:17  | Branding as an ongoing process

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NerdBrand is a national branding and advertising agency based in Louisville, KY.

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