In this episode of Chasing the Insights, I talk to PR Expert and founder of eReleases, Mickie Kennedy.

Mickie talks to us about how press releases work and how we can write a winning one.

Mickie founded eReleases 22+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.