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Part 1: The 5 Senses of Brand: How Does Your Brand Taste?

I. Introduction

• Introduce the concept of the five senses of a brand and how they impact consumer perception.
• We'll preview the focus of this episode on taste as a branding element.
• Introduce examples of brands that have successfully incorporated taste into their branding.

II. The Role of Taste in Branding

• Let's define taste as a branding element.
• Discuss the importance of taste in creating emotional connections with consumers.
• We then provide examples of brands successfully using taste to enhance their identity.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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