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EP156: The 5 senses of brand: How does your brand smell?
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Have you ever bought a new car (or, if you’re like us, a “new to me” car)?
Have you been to an open house and smelled cookies?
Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works.
We'll also define smell as a branding element.
Support the show
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.
View all episodes
By NerdBrand Agency
5
55 ratings
Send us a text
Have you ever bought a new car (or, if you’re like us, a “new to me” car)?
Have you been to an open house and smelled cookies?
Listen as we introduce examples of brands that successfully incorporate smell into their brands, like Starbucks, Cinnabon, or Bath and Body Works.
We'll also define smell as a branding element.
Support the show
ABOUT NERDBRAND
NerdBrand is a national branding and advertising agency based in Louisville, KY.
Learn more about NerdBrand.
Hear more of the NerdBrand Podcast.