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Welcome to the last episode of the series “The 5 senses of brand” by NerdBrand. On this episode, we’re wrapping up with SOUND.

Introduce examples of brands that have successfully incorporated sound into their branding.

• Podcasts - openings to the podcaster themselves.
• Bands we love, Linkin Park has a unique sound.
• Guardians of the Galaxy 1 and 2 - the music is a character.

The Role of Sound in Branding

• We define sound as a branding element.
• Audio branding is the strategic and conscious use of sound and music across all brand touchpoints to create more engaging, meaningful, and effective communication.

The Psychology of Sound

• We discuss the psychology behind sound and how it impacts consumer behavior.
• Psychoacoustics is the scientific study of sound perception and audiology. This includes speech, music, and other sound frequencies that travel through our ears.
• Sonic Logos - Netflix, NBC, McDonald’s, and Mastercard.

Conclusion of the key points discussed in the podcast.

• Audio branding
• Psychoacoustics
• Sonic logos

Thank you for listening to all five episodes, and please let us know if you have an interesting brand that uses sound by commenting on our Facebook or LinkedIn posts about this episode.

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ABOUT NERDBRAND

NerdBrand is a national branding and advertising agency based in Louisville, KY.

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