The Boundless Podcast

EP16 Beyond Journeys: Iain Macbeth, Director of EV Strategy - Europe, Enterprise: Insights from the world's leading vehicle rental company


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💬 “The key priority over the next couple of years is for the industry and government to work closely together to enable the public charging infrastructure, because without that we're going to struggle to meet some of those ambitious targets.” Iain Macbeth

🎙️ Iain Macbeth is Director of Electric Vehicle Strategy for Enterprise Holdings' corporately owned entities in Europe, with a fleet of over 200,000 vehicles. His portfolio covers electric charging infrastructure, electric vehicles, customer experience, utilities and innovation in electric mobility. Other areas of interest for Iain include developments in hydrogen technology, the future of mobility, including drones, and the automotive sector.

🎧 In this episode of the Beyond Journeys series on the @Boundless Podcast, Iain talks about:
đź’ˇ 1.) how Enterprise will transform its fleet to Electric vehicles this decade
đź’ˇ 2.) the challenges and opportunities for the business during this transformation
💡 3.) what’s needed from an infrastructure perspective
đź’ˇ 4.) why Hydrogen vehicles are being trialled by the group at present
đź’ˇ 5.) why the charging customer experience needs to improve for all EV customers

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The Boundless PodcastBy Richard Foster-Fletcher

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