We Built This Business

EP16 - How I Leveraged Data to Transform Digital Marketing – Daniel Bianchini


Listen Later

In this episode of ‘We Built This Business’ we talk with Daniel Bianchini from Common Ground Digital. Common Ground Digital is a remote digital marketing agency specializing in SEO, PPC, and paid social media campaigns to deliver measurable business growth through data-driven strategies. Daniel shares his journey from

freelancing to building a successful agency, discussing the challenges and triumphs along the way.


HIGHLIGHTS

1. Understanding Common Ground Digital: Daniel explains the services they offer and their focus on data-driven SEO, PPC, and content marketing for various industries, including B2B, SaaS, real estate, and education.

2. The Importance of Analytics: Insights on how Common Ground uses analytics to assess current performance and identify growth opportunities for clients.

3. Starting the Business: Daniel’s unexpected leap into entrepreneurship, motivated by changes in his previous job and the birth of his child.

4. Overcoming Mental Pressures: Strategies Daniel used to manage the emotional and mental challenges of running a business, including seeking therapy and maintaining a work-life balance through exercise.

5. Navigating Economic Challenges: How Common Ground adapted during the pandemic, moving to a fully remote model and leveraging opportunities for growth.

6. Future Plans: Daniel’s vision for scaling the agency, including the role of business coaches and potential strategies for future growth.


PODCAST INTRODUCTION

Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business.

 

VALUABLE RESOURCES

Guest Website - Common Ground Digital

Host Website – We Built This Business

WBTB Podcast Website - https://www.webuiltthisbusiness.co.uk

 

EPISODES TO CHECK OUT NEXT


Episode 10 – How I Took On A Business Whilst Becoming A Mother – Becky Hopkin

Episode 12 – How I Built A Leading Digital Marketing Agency for Home and Lifestyle Brands – Aaron Rudman-Hawkins

Episode 15 – How I Went From Bus Shelter to Billion Dollar IPO – David Murray Hundley


ABOUT THE HOST

Daniel Osullivan is the CEO of The Experience Specialists Group. We have brands in the events, entertainment, and media industries, including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events, and X Event Solutions.


PODCAST SPONSOR

Team Building Experiences are a nationwide team building company who are experts in Keeping Things Fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge and more, there is something for every company.

Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team building event


CONNECT & CONTACT

DanielOsullivan
Daniel Osullivan LinkedIn
Email: [email protected]

We Built This Business
Podcast WebsitePodcast LinkedInPodcast InstagramFacebook

Donation: Every week that we release an

episode of We Built This Business we give £10 to our charity, the British Heart Foundation - BHF (Started 21.05.2024, we hope to donate £520 a year)

...more
View all episodesView all episodes
Download on the App Store

We Built This BusinessBy Daniel Osullivan