It’s human nature to be curious about what other people are doing. But is it helpful. And is benchmarking just a modern day, corporate version of our naturally human instinct to "keep up with the Joneses?” 

In this episode of The Better Way?, Zach and Hui dive deep into the widely used, yet often over-valued, practice of culture and compliance benchmarking. They define it, explore why organizations do it, and acknowledge its potential to inspire (and maybe even help you find “better ways”). 

But they also caution against over-reliance, arguing that benchmarking-based comparisons usually lack the context necessary to be truly meaningful. Understanding what others are doing can be helpful to charting your own course; but when things go wrong, there is rarely strength in numbers. And who the heck are the Joneses anyway?