There are few subjects that generate as much enthusiasm and excitement amongst sales professionals as sales process. Well, maybe not... But that's about to change.

In this episode I'm thrilled to have George Brontén CEO of Membrain on the show, and he's here to transform the way you think about sales process.

Gone are the days of clunky over engineered processes that nobody follows. Now, with the advent of technology like Membrain, companies are starting to realize just how much of an impact process can have on sales performance across a whole organization.

In this episode we cover

[+] What makes a high performance sales process

[+] How to avoid key pitfalls when creating and iterating on your own process

[+] How to get your team bought into your sales process

[+] The importance of having different processes for dynamic sales situations

[+] How technology can enhance and maximize the likelihood of a sales team following a process

And much more besides. Full show notes and resources here: https://www.refract.ai/blog/sales-process-power