In this episode, we dive deep into the concept of rebranding human touch with Epiphany Jordan. Throughout the conversation we explore our cultural relationship to physical contact and how different associations and stigmas affect human connection, particularly through the lens of touch. Epiphany shares insights from her journey in public health, focusing on social marketing and branding frameworks involving storytelling and archetypal characters. We discuss the cultural paradigms of touch, including common archetypes like the lover, caregiver, and villain, and propose new archetypes such as revolutionary, magician, explorer, and caregiver 2.0. We also touch on the differences in touch needs and cultural barriers for men and women, the health benefits of touch, and practical ways to incorporate more nurturing touch into our lives. Join us for a thought-provoking discussion on the importance of human touch and its impact on our well-being.

00:00 Introduction to Human Touch Rebranding

00:09 Understanding Branding and Its Impact

01:24 The Branding Problem of Human Touch

02:18 The Role of Storytelling in Branding

03:26 Cultural Perceptions of Touch

07:14 Health Benefits of Touch

09:47 Touch in Childhood Development

16:17 Personal Experiences with Touch

25:42 The Loneliness Epidemic and Touch

29:23 Exploring Touch Archetypes

29:45 Introduction to Archetypes of Touch

30:21 Exploring the Lover Archetype

31:03 Caregiver Archetype and Its Challenges

31:53 Touch as Villain: The Dark Side

33:21 Rebranding Touch: New Archetypes

39:29 Touch as Self-Care and Self-Soothing

44:48 Gender Differences in Touch Culture

53:02 Practical Tools for Increasing Touch

57:03 Conclusion and Final Thoughts

You can connect w/ Epiphany here
http://www.nurturinghumantouch.com/
Twitter: https://mobile.twitter.com/karunasessions
IG: https://www.instagram.com/somebody_hold_me?igsh=NTc4MTIwNjQ2YQ==
FB: https://www.facebook.com/karunasessionsatx
Somebody Hold Me on Amazon:
https://www.amazon.com/Somebody-Hold-Me-Persons-Nurturing-





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