Honeycomb's VP of Marketing Shabih Syed reveals why traditional observability is dead and how AI-powered tools are transforming the way engineers debug production systems, with real examples.

Topics Include:

• Observability is how you understand and troubleshoot your production systems in real-time
• Shabih's 18-year journey: developer to product manager to marketing VP shares unique perspective
• AI coding assistants are fundamentally changing how fast engineers ship code to production
• Customer patience is gone - one checkout failure means losing them forever
• Over 90% of engineers now "vibe code" with AI, creating new complexity
• Observability costs are spiraling - engineers forced to limit logging, creating debugging dead-ends
• Honeycomb reimagines observability: meeting expectations, reducing complexity, breaking the cost curve
• Major customers like Booking.com and Intercom already transforming with AI-native observability
• MCP server brings production data directly into your IDE for real-time AI assistance
• Canvas enables plain English investigations to find "unknown unknowns" before they become problems
• Anomaly detection helps junior engineers spot issues they wouldn't know to look for
• Static dashboards are dead - AI-powered workflows are the future of system observation

Participants:

• Shabih Syed - VP Product Marketing, Honeycomb.io 

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/