On this episode, Chris Mercer joins us to talk about what numbers you should be tracking and how to use them in your marketing to unlock hidden revenues, instantly increase conversion rates and grow your profits.----Chris Mercer, who goes by “Mercer” is the co-owner of Measurement Marketing. Apart from training business owners how to measure and improve their sales funnels, he is a top contributor and speaker at multiple analytics and optimizations conferences and blogs like Conversions XL, Conversions Conference, Digital Marketer, Traffic & Conversions Summit, Social Media Examiner and more.https://measurementmarketing.io/perfectlymentored