Join us for an exciting episode of the Outliers Menu Podcast as we chat with Jake Carls, co-founder of Mid Day Squares, the hottest growing chocolate company in the food and beverage space. Discover the journey behind the rise of Mid Day Squares and how Jake, Lez & Nick took the brand to the top while growing a massive media presence showing the good, the bad and the ugly along the way.

(3:42) Jake’s first trip to hoboken

(5:10) Use of STORYTELLING in Marketing

(9:13) MID DAY SQUARES Storytelling

(14:05) Growing company attention

(15:51) Building COMMUNITY

(17:48) Benefits of humanizing a brand

(21:10) Starting MID DAY SQUARES

(27:44) Overcoming potential BANKRUPTCY

(32:43) Overcoming BURNOUT

(44:31) MDS Brand Lingo

(46:30) Chief RAINMAKER

(47:54) Building Capital

(56:32) WILDEST Investor Experience

(01:03:22) Kim Kardashian & Mid Day Squares

(01:07:09) Being a SUCCESSFUL risk taker

(01:12:15) Jake’s biggest PIECE OF ADVICE

Check out JAKE KARLS on

Instagram: https://www.instagram.com/jakekarls

Website: https://www.middaysquares.com/

Sponsored by & filmed in SWEVEN HOBOKEN

Website: https://www.swevenhoboken.com/

Instagram: https://www.instagram.com/swevenhbkn

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Instagram: http://www.instagram.com/outliers.podcast

Tik Tik: www.tiktok.com/@outliers_menu

Spotify: https://open.spotify.com/show/75Fbbc94Mvszd5DOTmIxoE?si=27281b4ab8764ecc

Youtube: https://www.youtube.com/@ObagelFamily

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