In this episode, Mark Thwaites, the Management Director of Thames and Bristol Lidos, reveals the secrets behind their success.

Mark shares the inspiring journey of transforming a historic building into a thriving wellness destination. From the challenges of restoration to the art of creating a unique customer experience, we delve into the key lessons learned.

Discover how Thames Lido has successfully combined swimming, dining, and wellness into a holistic offering. Learn about the importance of community, the power of word-of-mouth marketing, and the strategies behind building a loyal customer base. Whether you're a potential customer intrigued by Thames Lido's offering, a business owner, or simply curious about the hospitality industry, this episode offers valuable insights into creating a memorable and sustainable experience and business.

TIME CODES

00:25 Introduction

00:29 The pronunciation of Lido

00:57 Introduction to Thames Lido

2:11 Introduction to Mark Thwaites

3:05 Thames Lido History

7:02 challenges faced in opening Thames Lido

9:05 Thames Lido's range of services

13:06 How the winning formula for Thames Lido was discovered

16:34 Choosing the right name for Thames Lido

18:55 How Thames Lido has helped Reading and vice versa

21:51 The best way to promote Thames Lido and the importance of knowing your audience.

23:21 The similarities and differences between Thames Lido and Bristol Lido.

24:10 How Thames Lido has made itself accessible to a diverse range of audiences

27:13 Go with the flow and be satisfied with enough

28:11 Challenge- small car park at Thames Lido

28:43 Sustainability- hydro turbines and solar panels

30:46 Thames Lido's own products and reducing chlorine in the pool

34:58 Final thoughts