This week Sean is joined by Natalia Vasilyeva, EVP of Marketing and Strategy at Anzu. In this conversation, Natalia discusses her career journey in the advertising industry and her fascination with branding and marketing. She provides an overview of Anzu and its approach to in-game advertising, highlighting the ability to serve ads programmatically and dynamically at scale. Natalia explains the challenges of measuring the performance and effectiveness of in-game ads and emphasizes the importance of considering user experience and brand impact. She shares her experience working at Anzu and the company's mission to improve advertising in games. Natalia also discusses her role as EVP of Marketing and Strategy and the importance of hiring for culture fit. She explores the evolution of in-game advertising and the potential of the metaverse as a new advertising channel. Finally, Natalia offers advice for excelling in the industry, including embracing change and taking creative risks.

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