It doesn’t matter whether the drain in your kitchen sink gets clogged, the toilet backs up, or the shower stops working: any plumbing problem brings with it a state of high urgency. For most people, the first course of action is to quickly look up the contact details of their local plumber, assuming of course they can navigate the complexity of choices and options shown with every Google search. Then the question is, can you get a service provider to come and resolve your issue quickly?

As the leading North American plumbing and water cleanup service, Roto-Rooter has been a household name for many of us for decades. However, over the years it became increasingly important for Roto-Rooter to modernize their website and digital platforms so that they could continue to provide the best customer experience, both online and offline.

The company’s platform had to understand the location of the customer in relation to the nearest service technician. It has to load quickly and make it easy for customers to find what they’re looking for, otherwise they will search elsewhere.

Roto-Rooter engaged with Microsoft and Architech, a Toronto based company who are experts in software development and digital transformation to take on the project. What they built was a new cloud-based solution that not only improved the customer experience, but also boosted the site's overall SEO, cut page load speeds, and allowed Roto-Rooter to scale reliably into the future. In fact, this solution was recognized by Microsoft on the global stage, winning the Global Partner of the Year Award for open-source solutions on Azure in 2020.

Listen in as Sally Bayer, Vice-President of Marketing for Roto-Rooter, David Suydam, CEO & Founder of Architech, and Stephen Tanaka, GM Microsoft Partners, Microsoft Canada, discuss the state of digital transformation and the project that helped Roto-Rooter become even more capable of maintaining their market position as a leader in their industry.

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