00:00 Introduction to Sales SOS Podcast00:40 Meet the Hosts: Liz Heiman and Mike Simmons00:51 Understanding Sales Process01:30 The Importance of a Structured Sales Process02:42 Mike Simmons' Background and Insights05:23 Defining Sales Process09:39 Common Misconceptions About Salespeople11:37 The Dopamine Trap in Sales12:01 Sales Process as an Operating System13:03 Defining the Sales Process14:03 The Importance of Following a Sales Process16:20 Aligning Sales Process with Buyer Journey19:11 Utilizing CRM for Sales Success20:53 Prioritizing and Managing Sales Workload22:54 The Role of Documentation in Sales24:05 Simplifying Sales Processes24:44 Conclusion and Next Steps