When University of Wyoming Director of Enrollment Marketing Jenny Petty arrived on campus, she realized that UW's website functioned more like an internal tool than a marketing machine. Admissions pages were hard to find, the site was not mobile friendly, and the only call-to-action on the entire site was "apply."

In the season two premiere of Hashtag Higher Ed, Petty shares how the University of Wyoming transformed its website, adopted the inbound marketing methodology, and began generating prospective student leads via blogging, landing pages, and improved campaign measurement.