Jake Bullock is the Co-Founder & CEO of Cann, the THC-infused social beverage company revolutionizing the way people socialize by providing a range of microdosed beverages that serve as alcohol alternatives made with simple, all-natural ingredients.

Before taking his entrepreneurial leap, Jake was an associate at Bain Capital’s North American Private Equity fund evaluating potential investment opportunities with a specific focus in the consumer space.

Our conversation included:

• Disrupting the social beverage monoculture a new alternative to alcohol

• The changing ways people are socializing

• The challenges of innovating in a regulated market

• Using learnings from his private equity background building the Cann brand from the ground up

• Prioritizing product quality and a strong d

• The importance of building a brand for retail vs. ecommerce

• Focus on innovation over replication as it’s better to fail with something innovative rather than "boring"

• Insights into modern fundraising as a startup founder