In this episode of Ctrl + Shifter, we sit down with Aleksandra Shamanina, Customer Success Manager in IT, to explore one of the most common challenges in modern businesses: why software adoption fails - and how to get it right.

Aleksandra shares her hands-on experience working with global enterprise clients, breaking down the real reasons behind failed implementations. From misaligned expectations to lack of organizational readiness, she explains why adoption is less about technology and more about people, processes, and change management. This episode offers practical insights into how customer success teams can guide clients from onboarding to expansion and turn software into real business impact.

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🎧 TIMESTAMPS

00:00 - Intro

02:35 - The biggest misconceptions about software adoption

03:56 - Why adoption fails

10:11 - How Customer Success drives real business impact

14:05 - Early warning signs your customers aren't getting value

20:27 - A practical adoption framework for Customer Success

29:01 - How AI is transforming Customer Success workflows

36:09 - Final thoughts & Advice for Customer Success Manager

► Watch video on Youtube: https://youtu.be/xDe3vkTaInI

► Listen in audio on Apple Podcasts: https://podcasts.apple.com/us/podcast/ctrl-shifter-podcast/id1824162919

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A special thank you to Aleksandra Shamanina for sharing valuable insights and real-world experience in customer success and software adoption.

Connect with Aleksandra:

► LinkedIn: https://www.linkedin.com/in/aleksandra-shamanina-3623b6118

► Instagram: Instagram.com/aleksandra_shamanina

ABOUT CTRL + SHIFTER PODCAST

Voices that take control. Stories that drive the shift.

Ctrl + Shifter is a podcast featuring founders, tech leaders, and innovators who are taking control and driving meaningful change in business and technology. Powered by SmartDev and Verysell AI, we share real stories and actionable insights on how leaders build with intention, shape strategy, and stay ahead of the curve.

Disclaimer: The content shared reflects personal perspectives and does not represent the official stance of any company.

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