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Is it that there is too much data vying for our attention or is it perhaps that there’s too much of our attention competing for all that data?

It’s an interesting consideration because you see, certain populist commentary can lead us to believe that everything out there is the problem – there are too many advertisers, marketers and media outlets who want to sell us on their idea or product.

And to a certain extent that is true.

Everywhere we look someone is trying to sell us something.

All it takes it seems is a motor company or financial institution to flash a bright shiny idea of a better life for us to get sucked in.

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