Peterborough United Chairman Darragh MacAnthony and long-suffering Bradford City supporter Philip Ideson shine a light on the hard truths behind the football industry.

On this week's episode:

- Sold! The inside story on Ivan Toney's big-money transfer to Brentford

- Bought! Jonson Clarke-Harris returns to Peterborough

- Considerations when setting season ticket prices

- Stopping players from leaving against the Manager's wishes

- The motivations of silent owners

- A special look ahead to the new season with 4 Peterborough United supporters in a new fans forum section of the pod.

To submit a question for a future pod, email [email protected].  To listen to our back catalog, go to www.hardtruthfootball.com.