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EP18 - From Mother’s Group to Worldwide Brand: Bare & Boho
Welcome to Episode 18!
Show notes here: https://sustainable-ecom.com/ep18
Today, I’m joined by the wonderful Jordan McGregor, Founder & CEO of Bare & Boho, one of Australia’s earliest success stories in the re-usable nappy, nursery and female hygiene space.
Jordan takes us on a journey from figuring out how to make re-usable nappies made from sustainable fabrics for her own baby boy, through initial sell-out success on a Facebook live, and later break through moments like appearing on Shark Tank, getting into Aldi nationwide.
Nowadays her brand is an international success with distributors worldwide, and we look at how her team are refocusing on direct-to-consumer sales and what actions they are taking to keep in front of the changing expectations of their customers.
Even if you don’t know Jordan, you can’t help but feel a sense of pride in all she’s accomplished, and I’m so happy she’s shared her story with us. Enjoy the show!
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By Giles SmithWelcome to Episode 18!
Show notes here: https://sustainable-ecom.com/ep18
Today, I’m joined by the wonderful Jordan McGregor, Founder & CEO of Bare & Boho, one of Australia’s earliest success stories in the re-usable nappy, nursery and female hygiene space.
Jordan takes us on a journey from figuring out how to make re-usable nappies made from sustainable fabrics for her own baby boy, through initial sell-out success on a Facebook live, and later break through moments like appearing on Shark Tank, getting into Aldi nationwide.
Nowadays her brand is an international success with distributors worldwide, and we look at how her team are refocusing on direct-to-consumer sales and what actions they are taking to keep in front of the changing expectations of their customers.
Even if you don’t know Jordan, you can’t help but feel a sense of pride in all she’s accomplished, and I’m so happy she’s shared her story with us. Enjoy the show!