We’re back for 2026! 🎉 In this episode, Hayley & Jenny kick off the new year by talking through the research phase of conference production, the bit that happens long before agendas, speakers, or fancy session titles.They chat about where good ideas actually come from, how they figure out what an audience really wants, and why skipping proper research almost always shows later on.

We’re back for 2026! 🎉 In this episode, Hayley & Jenny kick off the new year by talking through the research phase of conference production, the bit that happens long before agendas, speakers, or fancy session titles. They chat about where good ideas actually come from, how they figure out what an audience really wants, and why skipping proper research almost always shows later on.

We’re back for 2026! 🎉 In this episode, Hayley &amp; Jenny kick off the new year by talking through the research phase of conference production, the bit that happens long before agendas, speakers, or fancy session titles.They chat about where good ideas actually come from, how they figure out what an audience really wants, and why skipping proper research almost always shows later on.

EP18: Happy New Year! Let’s Talk Research

Speak Easy is the podcast that lifts the lid on what really goes into creating conferences. 

Hosted by two seasoned content pros, Hayley Nicholson and Jenny Cattanach, this is where we talk about the real stuff: last-minute speaker swaps, awkward panel pairings, and the controlled chaos of building agendas. How do event content managers create great programmes that entertain the audience, align with editorial, and appease commercial interest, in a tidy, ship shape programme?

Tune in on Fridays to find out more!

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Speak Easy is the podcast that lifts the lid on what really goes into creating conferences. Hosted by two seasoned content pros, Hayley Nicholson and Jenny Cattanach, this is where we talk about the real stuff: last-minute speaker swaps, awkward panel pairings, and the controlled chaos of building agendas. How do event content managers create great programmes that entertain the audience, align with editorial, and appease commercial interest, in a tidy, ship shape programme? Tune in on Fridays to find out more!

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EP18: Happy New Year! Let’s Talk Research

EP18: Happy New Year! Let’s Talk Research