To “Tell a story with the data” is John’s top priority when analyzing and looking for patterns. In episode #18 of our Datavana Podcast, John Fernandez, (SVP Marketing at Glia), talks about data infrastructure and programs he utilizes to better inform on decision-making processes. He is a champion pattern finder and understands people and how they work to get things done.

“Numbers are really my goal” states John. 

Alignment is also very important to John, who advocates that tech and RevOps teams are an effective measure for creating an ideal, holistic business state. He argues an organization can only have an intelligent conversation about what the data says when alignment is achieved for: 

• Metrics
• Goals
• Strategies
• Terminology
• Brand voice

Avoid bad handoffs and keep conversation consistent with your customers, as “You're one company to them.”