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#BLUFFbooks 📚 — "Misbehaving" by Richard Thaler, PhD (p. 2015)
Subtitle: "The Making of Behavioral Economics" 📊🤑
💡Big Ideas Below: ⬇️
🧠 1. Humans vs. Econs (Normal people usually don’t make the most rational choice).
🧠 2. Sunk Costs (Even academics doggedly cling to the things & theories they’ve invested in).
🧠 3. What a Ripoff!! (Fairness, Utility Value & Transaction Value)
🧠 4. A Matter of Principal (Narrow Framing, Hindsight Bias, & the Principal-Agent Problem).
🧠 5. Tilting the Pool Table (Thaler & Nudging)
By Ian Gates#BLUFFbooks 📚 — "Misbehaving" by Richard Thaler, PhD (p. 2015)
Subtitle: "The Making of Behavioral Economics" 📊🤑
💡Big Ideas Below: ⬇️
🧠 1. Humans vs. Econs (Normal people usually don’t make the most rational choice).
🧠 2. Sunk Costs (Even academics doggedly cling to the things & theories they’ve invested in).
🧠 3. What a Ripoff!! (Fairness, Utility Value & Transaction Value)
🧠 4. A Matter of Principal (Narrow Framing, Hindsight Bias, & the Principal-Agent Problem).
🧠 5. Tilting the Pool Table (Thaler & Nudging)