In 2015, Sweet Briar College was on the brink. In March, its board of directors announced that the school would close its doors in August, citing overarching and insurmountable challenges.

But the college's alumnae famously saved the school, and in the time since, Sweet Briar has roared back to life. In this episode of the Hashtag Higher Ed podcast, Vice President for Communications and Enrollment Management Melissa Richards and Assistant Director for Content Strategy Janika Carey join the show to discuss Sweet Briar's new brand, the benefits and challenges of communicating with a female-only audience, and the role their admissions blog plays in attracting prospective students.