GovComms: The Future of Government Communication

EP#180: How AI is changing Government comms (and what to do about it)


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How will AI reshape the future of government communications—and what skills will you need to thrive?


In this episode of GovComms, host David Pembroke is joined by Wayne Aspland, expert in public sector communication and AI strategy, to explore how artificial intelligence is transforming the role of communicators today and into 2030.


Wayne shares how government teams can build AI capability, drive strategic alignment, and stay trusted in an era of rapid technological change. He also explains why human creativity, leadership, and critical thinking will be even more essential as automation accelerates.


Discussed in this episode:
  • How AI is reshaping communication roles
  • Achieving alignment across complex teams
  • Building AI skills as a team
  • Managing AI risks with clear guardrails


Show notes:
  • Day in the life of a comms person in 2030 | Wayne Aspland
  • State of the Sector report | Gallagher
  • Blog | GovComms Podcast

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