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EP19: David Hieatt - Email Newsletters Saved This Global Denim Brand
David Hieatt, the founder of the cult denim brand, Hiut Denim Co. , used an email newsletter to resuscitate a marketing program that was literally dead and lifeless. David shares the secret of a truly attention-grabbing email newsletter, and he describes how to have a simple, yet systematic process for doing it consistently.
Key Points From This Episode:
- In terms of a newsletter, you are in a relationship business and you have to learn to give as well as to sell.
- Deliver emails that are well-researched, beautifully designed, and beautifully written. In that, you are respecting the time with excellence.
- Be more engaged with your audience by having multiple conversations with your customer that you are like-minded about. Don't only talk about yourself.
- Create a system for your emails and seek out the best things to share. What catches your attention and why.
- Have a balance between giving and selling in your emails.
- Even during difficult times, like Covid, having invested so much in your newsletter, you can have direct conversations with a customer and still see growth.
Tweetables:
"Don't dismiss that your newsletter is fundamentally your most powerful sales tool of all. Whenever I talk to anybody, I'm so respectful of it because it really has not only saved my business. It's allowed me to go and grow."@DavidHieatt (00:24)
"When you deliver something and it's really well-researched and it's beautifully designed and beautifully written, and there are no typos in that. You are beginning to respect their busy-ness with excellence. And that's why you are ultimately going to win."@DavidHieatt (6:11)
"When you use your instinct when you listen to your gut, you go, hey, there's something there. I'm serving my community." @DavidHieatt (20:37)
"My advice is to go and invest in that direct relationship. And because if you look after your community, they will definitely look after you." @DavidHieatt (23:15)
Links Mentioned In This Episode:
David Hieatt on Twitter
David Hieatt on LinkedIn
The Do Lectures
Do Book Co.
Hiut Denim Co.
Wired Magazine
Rapha
Evernote
Second Brain
Medium
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io
View all episodes
By rasa.ioDavid Hieatt, the founder of the cult denim brand, Hiut Denim Co. , used an email newsletter to resuscitate a marketing program that was literally dead and lifeless. David shares the secret of a truly attention-grabbing email newsletter, and he describes how to have a simple, yet systematic process for doing it consistently.
Key Points From This Episode:
- In terms of a newsletter, you are in a relationship business and you have to learn to give as well as to sell.
- Deliver emails that are well-researched, beautifully designed, and beautifully written. In that, you are respecting the time with excellence.
- Be more engaged with your audience by having multiple conversations with your customer that you are like-minded about. Don't only talk about yourself.
- Create a system for your emails and seek out the best things to share. What catches your attention and why.
- Have a balance between giving and selling in your emails.
- Even during difficult times, like Covid, having invested so much in your newsletter, you can have direct conversations with a customer and still see growth.
Tweetables:
"Don't dismiss that your newsletter is fundamentally your most powerful sales tool of all. Whenever I talk to anybody, I'm so respectful of it because it really has not only saved my business. It's allowed me to go and grow."@DavidHieatt (00:24)
"When you deliver something and it's really well-researched and it's beautifully designed and beautifully written, and there are no typos in that. You are beginning to respect their busy-ness with excellence. And that's why you are ultimately going to win."@DavidHieatt (6:11)
"When you use your instinct when you listen to your gut, you go, hey, there's something there. I'm serving my community." @DavidHieatt (20:37)
"My advice is to go and invest in that direct relationship. And because if you look after your community, they will definitely look after you." @DavidHieatt (23:15)
Links Mentioned In This Episode:
David Hieatt on Twitter
David Hieatt on LinkedIn
The Do Lectures
Do Book Co.
Hiut Denim Co.
Wired Magazine
Rapha
Evernote
Second Brain
Medium
Get in touch with us via email at [email protected] or follow us on:
Twitter: @rasa_io
LinkedIn: rasa.io
Instagram: @rasa.io
Facebook: rasa.io
YouTube: rasa.io