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Desert Rodeo info & tickets @ www.desertrodeo.com

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Dave and Carrie Isen share their journey from managing high-end vacation properties through Locale Concierge to launching Desert Rodeo, a Professional Rodeo Cowboys Association sanctioned event taking place during Stagecoach weekend in Thermal, CA. Their entrepreneurial spirit and deep connections to the desert community drive their mission to fill a gap in festival season entertainment.

• Dave returned to the Coachella Valley after college to raise his family in his hometown
• Carrie built Locale Concierge from the ground up, managing nine luxury vacation properties
• The couple identified a need for daytime entertainment during Stagecoach weekend
• Desert Rodeo will feature eight professional rodeo events with PRCA-sanctioned competitors
• The three-day event (April 25-27) will run from 1:00-3:30 PM at Desert International Horse Park
• Major sponsors include Bud Light, Tito's Vodka, Boot Barn, Wrangler, and Stetson
• Multiple ticket tiers available from midway passes to premium rodeo boxes with VIP amenities
• A portion of proceeds will benefit LA County Fire Department and childhood cancer initiatives
• The event expects 8,000 attendees daily and will be broadcast on the Cowboy Channel

Visit desertrodeo.com for tickets and event information. Military and first responder discounts available.