In today's episode, we delve into the critical element of non-fiction book writing: the introduction. Just as the saying goes, "the first impression is the best impression," your book's introduction serves as the gateway to a powerful reading experience. It's where you grab your reader's attention, set expectations, and pave the way for an impactful journey through your book's content.

In this episode, you'll find out how to apply the following ten steps when it comes to mastering the intro for your book.

Step 1: Begin with a Hook

Your introduction's opening sentence is your chance to hook your reader. Whether it's a surprising fact, a thought-provoking question, or a compelling anecdote, aim to captivate your audience from the very first words. For example, in my book "The Six Pillars of a Rewarding Life," I opened with a reflection on memories to draw readers in.

Step 2: Establish Relevance

After hooking your readers, emphasise why your topic matters. Address potential questions and connect your topic to real-world scenarios to make it relatable and significant. This helps readers understand why they should care about what you have to say.

Step 3: State Your Purpose

Clearly articulate the main argument or purpose of your book. Use this as a roadmap for what readers can expect to learn and discover throughout your book. Providing a clear purpose helps establish the value of your book to your audience.

Step 4: Build Intrigue

Create curiosity and mystery to keep readers engaged. Tease ideas and concepts that you'll explore further in the book, encouraging readers to continue reading to find the answers they seek.

Step 5: Showcase Your Authority

Establish your credibility early on by sharing relevant qualifications, experiences, or reasons why you're a credible source on the subject. This builds trust and confidence in your expertise.

Step 6: Set the Tone

Match the tone of your introduction with the overall tone of your book. Whether it's conversational, humorous, or authoritative, maintain consistency to create a seamless reading experience.

Step 7: Be Concise

Avoid overwhelming readers with unnecessary details. Keep your introduction clear and concise, focusing on what's essential to maintain readers' attention.

Step 8: Bring Up Subtopics

Provide a preview of the subtopics or chapters you'll cover in your book. This helps readers understand the structure of your book and anticipate what's to come.

Step 9: Paint a Picture

Use descriptive language to create vivid imagery that allows readers to visualise your topic. Paint a mental picture that immerses readers in your content and enhances their reading experience.

Step 10: Revise and Refine

Once you've completed your manuscript, revisit your introduction to revise and refine it. Ensure it aligns with the content of your book and effectively sets the stage for what's to come

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I love hearing from you and helping you make an impact with your book. If you have any questions, please reach out by commenting on this episode or through socials below! Otherwise, feel free to download a copy of Publish To Impact or see how we can work together.

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Thank you so much for joining me in this latest episode of Publish To Impact. I'd love for you to please leave a review, subscribe for immediate new episode access, and share this podcast with coaches, friends in business, or any other person who you believe can benefit from writing and publishing a book.

Remember: Becoming an author has never been easier, and I'm here to help get you there.

© 2025 The Idea To Impact Podcast Blake de Vos

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