“We have to think of new ways to engage” is Meaghan's top tip for companies struggling in the age of COVID. In episode #19 of our Datavana Podcast, Meaghan Riley COO, Global Strategic Segments at SAP talks about the ever changing business landscape post 2020, and how companies can plan for new areas of expansion and tactics within customer markets.

She explains that if companies want to shift focus they should first work on bringing their sales and marketing teams together. In addition to alignment strategies, teams should be empowered with the right tools to procure accurate data to help develop market insights. “We all had to pivot during COVID. It's about having the right data to do their job and make the decisions at their fingertips.” 

SAP has a substantial amount of customers globally, so it's important that Meaghan and her team get the data right to deliver meticulous account insights across the board. She details the importance of providing the ultimate service for all of her top-tier clients at SAP; “The next 200 accounts versus the next 300,000 accounts might have a different need, but are equally important from a revenue standpoint.”