In this episode of The Home Remodeler Toolbox Podcast, I sit down with David Michelson of Alair Homes Decatur, and his story is one every remodeler should hear.

David shares how his family’s building legacy (dating back to 1896!) shaped his path, and why he ultimately transformed Renewal Design Build into an Alair franchise. His biggest insight? Most builders never get a real exit strategy… and partnering with Alair gave them a way to scale, systemize, and actually monetize decades of hard work.

We break down the core of Alair’s model: a transparent, two-agreement system that starts with a paid Project Planning Agreement. David explains why remodelers need to stop working for free, and how this upfront paid phase protects both the client and the builder by locking in budget, design, and selections before construction ever begins.

He also digs into what truly holds a company together: culture. Systems matter, but if team culture falls apart, the business follows. Alair keeps culture strong through collaboration, shared values, and community impact through Alair Cares.

We wrap with a look toward the future, including workforce development challenges and how AI will soon reshape scope writing and lead generation.

If you’re a remodeler, builder, or just love smart business strategy, this episode is packed with insights worth your time.