• Why is ten words the length of the perfect sentence? Why not eight. Or twelve? Or twenty-five?

• What ten words could change your industry or create the perfect job? 

• How can you tell better stories? 

• What are the secrets of a great presentation?

Ten Words is a book about big ideas, small words, and short sentences. It is a collection of interesting stories from one hundred and forty characters from all walks of life to inspire you - including Tom Ford, Vivienne Westwood, Barack Obama, Seth Godin, Kevin Spacey, and Marilyn Monroe. It examines the ten-word quotes which have shaped their lives and their industries and looks behind the scenes at what made each quote so special. Ten Words has been written specifically for people with short attention spans so each story can be read in 75 seconds.

In this reading, I focus on an unlikely figure whose ten words can help your business: Sir Terry Wogan

Order the book from your local book shop or https://www.amazon.co.uk/Ten-Words-Jeremy-Waite