AWS for Software Companies Podcast

Ep197: From Dashboards to Agents: How Qlik Is Reinventing Data Analytics with AI


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CTO Sam Pierson explains how Qlik’s associative engine and agentic AI are transforming the way businesses uncover insights and what’s next on the data frontier.

Topics Include:

  • Qlik is a 30-year-old data analytics and AI company with global customers.
  • Qlik's associative engine surfaces insights from data you aren't even examining.
  • A paper manufacturer optimized supply chain routing and navigated tariff complexity.
  • Generative AI can't easily query databases — Qlik's engine bridges that gap.
  • Qlik built an agentic layer enabling natural language conversations with your data.
  • MCP integration lets users access Qlik insights directly from tools like Claude Desktop.
  • Qlik runs entirely on AWS, with global regions built around local compliance requirements.
  • The AWS partnership prioritizes mutual success over transactional service relationships.
  • Agents will mature in 2026; some agentic bets will succeed, others will be refactored.
  • Fine-tuned, smaller language models will grow in importance alongside larger ones.
  • AI adoption requires restructuring workflows end-to-end, from product spec to go-to-market.
  • Qlik is hiring for curiosity and agency — people who experiment without waiting for permission.


Participants:

  • Sam Pierson – Chief Technology Officer, Qlik


See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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